Our Story

I never imagined I’d start a t-shirt brand

My father, every time he wore a t-shirt, would complain. “The neck’s too tight.” “This thing itches.” “I feel sweaty after ten minutes.”t became a ritual — watching him pull at the collar, roll up the sleeves, constantly adjusting, never at easeOne day, it hit me: Maybe the problem isn’t my dad. Maybe the problem is the t-shirts themselves.Why do we spend thousands on shirts that claim to be premium but still miss the basics? Why is comfort treated as an afterthought — especially for grown men who value dignity, not hype?